Google Introduced Product Studio for Merchants.
Google has introduced Product Studio for merchants. Product Studio is a new tool that allows merchants to create and edit product images using generative AI. This means that merchants can create new product images without having to take new photos.
Product Studio is available to merchants in the US who use Merchant Center Next. To use Product Studio, merchants first need to upload their product images to Merchant Center Next. Once the images have been uploaded, merchants can use Product Studio to edit and create new images.
Product Studio offers a variety of features that allow merchants to create and edit product images. For example, merchants can use Product Studio to:
- Add text to images
- Change the background of images
- Crop images
- Rotate images
- Adjust the brightness and contrast of images
- Remove objects from images
Product Studio is a powerful tool that can help merchants create high-quality product images without having to take new photos. This can save merchants time and money, and it can help them improve their product listings.
Here are some of the benefits of using Product Studio:
- Save time and money: Product Studio can help merchants save time and money by eliminating the need to take new product photos.
- Improve product listings: Product Studio can help merchants improve their product listings by creating high-quality, engaging images.
- Increase sales: Product Studio can help merchants increase sales by making their products more appealing to potential customers.
Google Introduced Product Studio for Merchants
In a briefing with reporters, Matt Madrigal, the Vice President and General Manager of Merchant Shopping at Google, said advanced technologies like AI have played an important role in Google Shopping products for a long time, and that Product Studio brings these types of technologies directly to small and medium sized businesses.
“For merchants with both online and local brick-and-mortar stores, Merchant Center Next will show all products in one comprehensive view, so it’s easier to manage online and in-store product inventory together,” the company wrote in a blog post. “We’ll also show new insights about the potential benefits of fixing errors in product data, so it’s easier to prioritize updates.”
If you are a merchant, I encourage you to try Product Studio. It is a powerful tool that can help you improve your product listings and increase your sales.
Google has commenced the rollout of Merchant Center Next for new users, and they intend to gradually upgrade smaller businesses in the following months, aiming to finalize the global rollout by 2024. Merchants will receive notifications once the new experience becomes available for them.